Planet M is the leading music retailer in India with over 100 outlets. Planet M was The Times of India group’s initiative which was later acquired by the Videocon Group. M-Xtasy World is the loyalty programme with over 5 lakh members.

1. Identify most valuable customers (MVCs)
2. Track MVCs on monthly basis
3. Recommend retention, cross-sell and upsell opportunities

1. Develop a framework for valuing customers on Recency, Frequency and Monetary Value (RFM clusters)
2. Develop a framework for tracking member migration across clusters (LEAKY BUCKET)