People
They lead by example.

T.V. Shivkumar

Co-founder and Chief Executive Officer

  1. Shiv heads TheoryM and focuses on building client businesses and shaping Relationship Marketing Programmes for leading brands.
  2. He brings several decades of expertise in advertising and marketing to bear on TheoryM's recommendations in customer and business-to-business marketing.
  3. An alumnus of S.P. Jain Institute, Mumbai, Shiv started his career at Grey Worldwide.
  4. He then moved to Rediffusion DY&R where he headed the Colgate and Palmolive franchise.
  5. His previous assignment was Executive Vice President, Saatchi & Saatchi, India.

Raju Khadilkar

Creative Director

  1. Raju heads the Creative team at TheoryM. He has an experience of more than 18 years across advertising, events, direct marketing, digital media, amongst others.
  2. He specializes in providing astute solutions across print and digital media.
  3. He is a Fine Arts Graduate and has a Post-Graduate Certification from Association of Advertising Agencies of India.
  4. Some of the brands he has worked on include MTV, ETV Marathi channel, Colgate Palmolive, HSBC, HDFC Bank, RPG Group, Indian Express (Loksatta), HLL and P&G.
  5. His last assignment was Creative Head (Art), Market Missionaries, where he was responsible for the creative departments at Mumbai, Hyderabad and Pune.

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