Background
UTI Mutual Fund is the largest and the oldest asset management company, with over 10 million investors across various cross sections of society.
The Challenges:
- Make the one-to-one communication effort more targeted
- Differentiate on target selection
- Track and measure responses
TheoryM Solutions:
Manage the entire process of digital marketing including:
- Data integration
- Database management
- Operations
- Strategy
- Creative
- Monitoring
- Analytics

